Europe's largest digital pension advisor

In the financial services industry, it is common for advisers to be payed through kickbacks and commissions. This can create a conflict of interest as an adviser may be tempted to recommend a product that generates a higher commission, even if it is not in the best interests of the client.

Lifeplan was founded on the principle that pension advice should be honest and transparent.

Our independent status is both a promise to you and in line with the Financial Supervisory Authority’s (Finansinspektionen) high standards for independent advice. This ensures that the advice you receive is impartial and based on your individual circumstances. Lifeplan does not accept commissions or kickbacks from funds or insurance companies, nor does it have its own funds to suggest. We are paid directly by our clients and base our advice on the research that shows how pension capital is best managed over time. We focus exclusively on what is best for our clients.